‘Selfie’ was the Oxford Dictionary’s word of the year in 2013 for a reason. Celebrities take them, politicians take them – but the biggest fans of the self-portrait are teenage girls. Today, girls not only have messages from the media influencing their definition of beauty, they also have Facebook Friends and Instagram followers to deal with.
We are all constantly being told what we should look like – and the ideal being pushed is pretty, thin, perfect and hot.
Ten years after the launch of Dove’s ‘Real Beauty’ campaign*, the company has released a video about selfies. The idea that everyone is beautiful in their own way is a powerful one, but the video sends mixed signals by having mothers and daughters learning to embrace their looks through receiving compliments on their photographs. Take a look at see what you think:
The association girls place on the link between their attractiveness and their ability to have a successful relationship is something I dubbed the “The Loveability Myth” in my next book on teens and relationships. Loveability – An Empowered Girl’s Guide to Dating and Relationships was co-written with Nina Funnell. Nina discussed why she saw the Dove campaign as problematic with me: “The paradox is that by continuing to focus on the girls’ exterior appearances, you end up reinforcing the message that what a girl looks like is still the most important thing about her. This myth has become so pervasive that many girls now believe that in order to attract love or experience a healthy relationship, they must first satisfy a ‘hotness’ pre-requisite.”
This message is particularly damaging when it comes to teen romance for many girls think if they do not work towards obtaining a particular look, they will not be loved. But girls who don’t fit conventional notions of beauty and girls who do are equally likely to have successful relationships. We mustn’t let our girls fall into the trap of trying to measure their loveability via the mirror or a set of scales.
To help debunk this myth, in our book I examined research on what teen boys viewed as desirable in a partner and found that boys were interested in far more than just looks. Girls have found these insights incredibly helpful and reassuring.
We all need to remember that women are not just bodies, they are somebodies.
“Loveability: An Empowered Girl’s Guide To Dating and Relationships” is being published by Harper Collins and will be on shelf February 1st. You may read the first chapter for free, and buy a copy, at the following link: www.loveability.com.au
Nina and I will also be presenting some of our ideas at a book launch especially for educators being hosted at Harper Collins, Sydney on February 26th. Teacher’s resources will also be distributed at this event. To attend, contact Jacqui Barton, HC Education Manager, directly: Jacqui.Barton@harpercollins.com.au
Enlighten Education will also be launching a special 1 hour stand-alone “Loveability” workshop for girls in 2014 which will be based on my work on this book. To book contact Enlighten’s Head office – 1300 735 997.
* This is not the first time Nina and I have been critical of a “Dove” campaign. You may read our Sydney Morning Herald post here: Sexism dovetails with hypocrisy.
2 thoughts on “The Loveability Myth”
We only need to remember that Dove is owned by Unilever whose other brands include Lynx. What a contradiction and a clear example of the mixed messages sent to teens in so much advertising. Seeking approval, validation and love through what we look like will never give us the heart connection that we as humans so desire. It’s tragic that many teens take a long time, and go through so much angst, before they fully understand this.
Advertising is just so powerful. I know when I was growing up all the images I saw contributed to my forming an idea of what ‘beautiful and loveable’ looked like.
Myself and my girlfriends would have leapt at a chance to read what the boys were really looking for in a relationship. If only we had your book back then!
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