This week there has been animated discussion about book covers. Concern over the truly awful feminised version of Sylvia Plath’s “The Bell Jar” went beyond merely that of taste.
Writer Nicole Elphick highlighted the concerns of many in her excellent analysis over at Daily Life:
The cover also illustrates a larger problem in how women’s literature is treated. By making the cover so explicitly, narrowly feminine in imagery, it assumes that if a woman writes something it will only be of interest to women and should only be marketed to women, as if somehow women are completely incapable of speaking to the breadth of human experience.
Elphick goes on to site author Jennifer Weiner on literary sexism in a 2010 interview she did for The Huffington Post: “I think it’s a very old and deep-seated double standard that holds that when a man writes about family and feelings, it’s literature with a capital L, but when a woman considers the same topics, it’s romance, or a beach book.” Amen.
However, some of the commentary on the new-look Anne of Green Gables cover (pictured below) is frankly ridiculous. Sure, the new look may feature a traditionally attractive blonde posing in an unnatural way, but to say she has a “come-hither” look, is a “bosomy vixen” and packaged to be like a “porn star” is crazy. She is wearing a high collared button up shirt for goodness sake! Crazy over-reactions like this do nothing to further the very real issue of the premature sexualisation of children and only undermine the valuable work being done in this area.
I assume the publishers were hoping to update the look and appeal to the young Saddle Club audience with this version. Boring? Yep. Inappropriate to use a blonde rather than a red -head considering Anne is quite famous for the colour of her locks? Agreed. But let’s not start implying that girl’s bodies are innately dangerous and sexually provocative; that even in buttoned up shirts they could be leading people on ( “She’s asking for it by leaning back like that…”).
I’ve previously cautioned against over-reactions, and explained why they are so dangerous, over at The Hoopla.
Love to hear what you think of both covers…