
Finally, Girl Power being used for the right reason
In the early 1990s, prominent feminists argued there was a media-driven backlash against the women’s movement, and it risked losing some of the momentum gained in the 1970s. Then along…



In the early 1990s, prominent feminists argued there was a media-driven backlash against the women’s movement, and it risked losing some of the momentum gained in the 1970s. Then along…

The following post was originally published by Kidspot. Yep. I’m calling it. This is the greatest marketing campaign aimed at little girls ever. Much-loved talk show host Ellen DeGeneres has…

This week I am hoping you’ll indulge me and allow me to share two projects I have been working on behind the scenes that have both just been launched. As…

‘Selfie’ was the Oxford Dictionary’s word of the year in 2013 for a reason. Celebrities take them, politicians take them – but the biggest fans of the self-portrait are teenage…

This week’s post is an extract from Nina Funnell’s chapter in the recent feminist anthology, Destroying The Joint – Why Women have To Change The World (edited by Jane Caro).…

This week I am pleased to share an excellent guest post by the wonderful Dr Karen Brooks; this was originally published by the Courier Mail. Dr Karen Brooks is an…

I have noticed a trend in the quest to promote positive body image that I really think needs to be critiqued and nipped in the bud. Fast. It is typified…

I am excited to be able to share with you an outstanding article on teens and body image, for which Australian journalist Susan Johnson extensively interviewed leading experts and kids…

Nina Funnell and I wrote the following Opinion piece, which was also featured in The Age newspaper today. Accusing Lynx of peddling sexist advertisements is like informing Kyle Sandilands that…

All school children should take part in compulsory body image and self-esteem lessons. This is the finding of a three-month inquiry by the British government into young people, body image…

Vaginal aesthetics are in the news again this week. I’ve discussed on this blog before the increasing pressure on girls and women to have genitals that conform to a false…

The countdown has begun! Ever since my book on raising teen girls — The Butterfly Effect — came out, mothers and daughters have been telling me they wish there was…

There is a whole world of nonsense out there in the marketing of haircare products to women. There are wild claims, like “unlocks the power of nature to give you…

I didn’t have pimples very often as a teen but when I did get them, they were huge. Naturally, on the day we were having school photos one year, right…

At Enlighten we believe it’s vital to not only help girls develop the tools to deconstruct toxic media and marketing messages, but also to offer them positive alternatives, so this…

Playboy’s profits are in the toilet. Actually, they began posting big losses at least five years ago, when their magazines started to lose popularity. The answer? Slap the Playboy bunny…

Much excitement here at Enlighten today . . . After months in development, our very own free iPhone app is being launched to the world! Download the free app at…

Unlike most little girl’s dolls, which are designed to represent older teenagers or women, Mattel’s “My Scene, Growing Up Glam” doll openly set out to depict a tween, a girl…

Did you happen to catch the debate on the sexualisation of children in the media (“Sex Sells – but at what cost to our kids?” ) on the ABC’s A…

but about how hot you look when you win!”Sportz Bratz I kid you not – this is the motto for the Sportz Bratz. Research clearly shows one of the best…