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At Enlighten Education, we believe in balancing business with concern for the good of the community. We uphold three guiding principles: Caring genuinely for girlsAt Enlighten, we fuse sound business practices with loving care and concern for girls. This is the foundation of our company, because only through this balance of smart business and wholehearted caring can we help girls make real, lasting changes in their lives. As Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, wrote: Reaching out to the communityCommitted to bringing Enlighten’s empowering messages to all girls, especially those who are facing extra challenges, we waive our usual fees when appropriate. We support girls and young women with cancer by offering our programs free of charge through CanTeen, a charity committed to supporting, developing and empowering young Australians living with cancer. And through The Alannah and Madeline Foundation, we provide free programs to girls who are growing up in foster care because they have witnessed or experienced violence. Testimonial from CanTeen: "Dannielle recently attend our CanTeen weekend , Girl aloud, a program designed to meet the needs of young women living with Cancer in NSW. Dannielle ran two of her workshops for the girls and the feedback has been startling. Not only were the sessions full of energy and enthusiasm they were also delivering a vital message to the girls. The feedback that we received told us that the session really created a sense of camaraderie amongst the girls and they saw this as a huge opportunity to recognise their values as a group but also as individuals. The weekend wouldn't have been such a success without these workshops, they were the perfect springboard to take the program to another level and for us to talk honestly about the challanges of being a women in 2009. The young people were engaged through out the sessions and the gifts that Dannielle presented to the girls were fantastic, however the greatest gift they received was time spent with Dannielle, she took the time to talk with everyone individually and enabled the girls to truly empower themselves. Having worked with so many facilitators in 11 years in youth work I feel that I have seen some great presenters and great workshops but being honest I haven't ever seen a group of young people so engaged over a three hour period. Many thanks again to enlighten education for all they have done with these young women, the opportunity to have the time with you was the best decision we could have made for the wellbeing of our fantastic young people." Ben Jones, Member Liasion Officer, CanTeen. 7/9/2009 Fostering social responsibility in teen girlsOne of the aims of our workshops is to encourage girls to make an impact on their community, locally and globally. Topics we cover include the working conditions in sweat shops that produce the fashions marketed to teen girls and the environmental impact of excessive consumerism. We examine the idea of corporate social responsibility and encourage girls to seek information about the ethical standards of the brands they buy. In our Dollar Diva workshop, we may give the group a school piggy bank to fill for their chosen charity. Another way in which we emphasise the importance of giving is by sponsoring, on the girls’ behalf, World Vision’s immunisation program for children in developing countries. Because it is relatively inexpensive, this practice shows girls that making even a small donation has the power to help change the world. Supporting parents and teachersThe Butterfly Effect (http://enlighteneducation.edublogs.org) is the popular and thought-provoking blog of Enlighten Education’s CEO, Dannielle Miller. Updated weekly with news and comment about the issues affecting teen girls right now, it is a valuable resource and virtual community for educators and parents of teen girls. The blog provides links to helpful information for parents and teachers, and inspires intelligent and heartfelt conversations on body image, self-esteem and the future of our girls. Creating family-friendly workplacesBelieving that lasting social change comes through leadership, Enlighten Education is committed to running its own offices as family-friendly workplaces. With two mothers as the company’s national directors, Enlighten has introduced innovations into its workplaces such as scheduling meetings when children are likely to be in bed, working predominantly during school hours and allowing staff time off during school holidays. Keeping it commercial freeAlthough Enlighten has been approached by a number of corporations, we have declined all commercial sponsorship as we believe that this may send girls mixed messages and raise potential conflicts of interest.
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